Coca-Cola (KO) is the one stock I’d happily hold for another 10 years. It’s the only individual stock I own. I bought my first share in June 1995 and joined the DRIP because I knew what I was buying.
From the end of June 1995 through September 2026, KO gained roughly 1,100% with dividends reinvested, averaging about 8.3% a year.
For me never individual stock, index funds forever. The largest holding in my portfolio is Apple at 1.9%. Only two others are > 1.0%, Nividia and Microsoft.
Any one of these three could go totally bankrupt and the effect on my portfolio would be no more than an pretty typical down day for the markets.
Coca-Cola (KO) is the one stock I’d happily hold for another 10 years. It’s the only individual stock I own. I bought my first share in June 1995 and joined the DRIP because I knew what I was buying.
From the end of June 1995 through September 2026, KO gained roughly 1,100% with dividends reinvested, averaging about 8.3% a year.
Jeff
We’re 5 years hence from when Jonathan asked this question (in the old school forum format where it would often ask questions of us).
How does everyone feel about their picks?
I selected Microsoft (MSFT), which is up 73% over the last 5 years.
Many picked Apple, and Berkshire. A few others Exxon, Verizon, and some others.
What do you think? Would you stick with your selection or switch? I don’t think anyone had even heard of Nvidia 5 years ago.
For me never individual stock, index funds forever. The largest holding in my portfolio is Apple at 1.9%. Only two others are > 1.0%, Nividia and Microsoft.
Any one of these three could go totally bankrupt and the effect on my portfolio would be no more than an pretty typical down day for the markets.
Apple
I’ve held SYK for over 10 years and will continue to hold it for the next 10+ years.