On April 28, 1989, my wife Suzie and I said “I do.” As we walked out of the church, the S&P 500 was sitting at a modest 309 points. Unfortunately, nobody thought to gift us a pre-funded index fund that day. What we actually received was three toasters, a bread maker, and enough crystal glassware to open a small shop.
But here’s a question worth asking as our anniversaries have stacked up: what if someone had slipped a $10,000 index fund certificate into one of those cards? What would that imaginary gift be worth today? And what would it have felt like to hold it through everything that followed?
By our 5th anniversary in 1994, that hypothetical $10,000, with dividends reinvested, would have grown to around $16,500. A solid 65% total return in five years. Had this been real money, we would almost certainly have concluded we were financial prodigies. We would have been wrong, but the feeling would have been delightful.
By our 10th anniversary in 1999, the imaginary portfolio had ballooned to $56,759. The internet was going to change everything, including, apparently, the rules of mathematics. In the New Economy, who needed a thought experiment when the market was doing the thinking for you?
Between 1999 and our 20th anniversary in 2009, our imaginary investor would have lived through the Dot-com crash, 9/11, and the Great Financial Crisis. Three separate occasions on which selling everything and converting to cash, or in darker moments, tinned goods, would have felt not just reasonable but obvious.
By April 2009, that notional $56,759 would have shrunk to $44,370. A decade of patience, and you’d have less than you started with. In real, inflation-adjusted terms, the purchasing power loss was considerably worse.
The Lost Decade wasn’t a brief wobble. For ten years, the imaginary investor would have had nothing to show for their commitment except a smaller number and a stern lesson in humility. The correct move was to do nothing, which is both the simplest and most psychologically brutal investment strategy ever devised.
Stay the course through all of that, and the brokerage statement on our 30th anniversary in 2019 would have shown a single number worth pausing over: $181,439.
From the 2009 low, that’s a fourfold return in a decade. The Dot-com crash and the financial crisis would have been reduced, in portfolio terms, to a detour rather than a destination. The imaginary investor who did nothing, who didn’t panic, didn’t rebalance into cash, didn’t wait for a better entry point, would be sitting on nearly $182,000 from a $10,000 starting stake.
The maddening truth of long-term index investing is that the “doing nothing” part is not the boring bit. It is the strategy.
Today, as we approach our 37th anniversary, the S&P 500 sits at around 7,165, up from 309 on our wedding day. That original imaginary $10,000 certificate, had it existed and had it been left entirely alone, would now be worth approximately $492,000.
To put that in real terms: since 1989, inflation has risen by roughly 160%, meaning you’d need around $26,000 today just to match the purchasing power of that original $10,000. Our hypothetical investor hasn’t merely kept pace with the cost of living. They’ve grown their stake nearly 19-fold in real terms.
Thirty-seven years of marriage and thirty-seven years of compounding seem to have quite a lot in common. Both reward patience over panic. Both look, in the early years, like they might not be working. And both, if you’re lucky enough to stay the course, have a way of becoming the best decision you ever made
Depends on the recipient. $10K to someone w/o money skills would likely putter it away on a luxury item, down payment on a car they can’t afford, etc. Likely few would keep it invested. Few young folks (including myself) would likely keep the money in the market.
There is also the debate as to the value in dollars today vs. future. Not in pure monetary terms. But what even a minimal amount of money can do for one when they are low means. $1K when I was a poor, unsupported college student, would have a lot more useful to me than the growth amount of this money 20 years later.
Cathy and I were also married in 1989, so this really hits home. It is a great way to explain long-term investing. The lesson is not just that the market grows over time — it is that you have to survive the scary parts without panicking. A $10,000 investment sounds simple in hindsight, but holding it through crashes, recessions, wars, inflation, and years where it felt like nothing was working would have taken real discipline. That is the part most people underestimate. Compounding rewards patience, but only if you stay in the game long enough to let it work. Marriage and investing really do have something in common: the best results usually come from commitment, endurance, and not giving up during the hard seasons.
The three toasters turned out to be appropriate, considering all the bread you made over the years!
Mazel tov on your anniversary.
Today you would keep all three in order to make it the first three years of marriage with at least one functioning toaster, as now a days you have replace them annually when they break.
As I have said to my wife we put a man on the moon nearly 60 years ago, but we can’t seem to manufacture a toaster that lasts much more than a year