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If submissions could be anonymous, it would be very interesting to learn about the demographics of the HD readership. For example ;
current age,
female or male,
primary occupation (either present or past),
age at retirement (if retired),
net worth (excluding cars and primary residence- other real estate holdings can be included,
etc…..
Editor(s) – is there a way to do this ?
Jonathan published an article, The Other Half, in 2018 that said this: “Indeed, HumbleDollar’s audience tends to be more affluent and more financially self-disciplined than the broad population. A recent survey of the site’s readership found that 74% of you have annual incomes of $100,000 and above.” Today’s equivalent value is $132,555.
Thanks for the article link, Dan. That was written before I knew of HD. It’s a good reminder to stay humble and non-judgmental.
Indeed it is, Dan. Sometimes those who “unhumbly” cast judgment are blind to their conduct and tone. Quite unfortunate when that happens on HD.
My first email exchange with Jonathan was in April of 2021, by the way. That was the start of a treasured semi-professional, semi-personal relationship.
Also, this post does not adhere to the Forum rules for posting. The question should have gone directly to Bogdan.
Per my many conversations with Jonathan, he believed HD was primarily a retirement website with the demographic being mid-career to late career, close to retirement, or currently in retirement. I know there are readers from all sorts of backgrounds (not all college educated) and professions, a majority of which followed Jonathan from the WSJ. And, with a range of net worths that represent the varying levels of “enough” to achieve “financial freedom.”
So, use that information as you will. No need at this point for any kind of formal demographic analytics.