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Owning My Sin Premium

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AUTHOR: Mark Crothers on 1/16/2026

I’m an index investor, which obviously means I don’t pick stocks. It’s a comfortable position. When you own the entire market, you’re not making choices, you’re just participating in the market as a neutral observer.

My strategy has always been simple: buy broad index funds, reinvest the dividends, ignore the noise. No stock picking, no market timing, no cleverness required. The kind of investing you can explain at a dinner party without boring your guests too much.

I’m rotating some capital into the developed Europe index at the moment. This got me reading one of those breakdowns of what you actually own when you buy an index fund. Pages of holdings, sorted by weight. The usual suspects at the top, technology, healthcare. Then, scattered throughout in smaller percentages, there they were: tobacco companies, defense contractors, gambling operators, alcohol producers.

I’d never really thought about it much. That’s rather the point of index investing, isn’t it? You don’t think about it. You own everything, which means you own nothing in particular. Responsibility gets delightfully diluted across thousands of holdings.

But all the war that’s on the news, stories of big tobacco fighting a rearguard action in the developed world and pushing for bigger market share in the developing world makes you think: I own a tiny slice of those companies. Not because I chose to invest in arms manufacturing or tobacco specifically, but because they’re part of the index. Which means every quarter, I’m slightly enriched by their dividends.

The sin stocks are there, performing exactly as the research suggests they should. Outperforming more often than not. Propping up the index returns that I’m receiving in retirement. The structural advantages are all present, regulatory moats, demand, high dividends. They’re profitable precisely because they’re selling products people can’t or won’t stop buying.

And I benefit from that. Passively, automatically.. But I still benefit.

I could switch to an ESG index fund. They exist now, plenty of them. Screen out tobacco, weapons, gambling, whatever offends your particular conscience. The performance would probably be fine, maybe slightly lower. The expense ratios are higher.

But I haven’t done it. Time will pass and I’ll still be in the same broad market funds. The sin stocks will keep performing. My retirement accounts keep ticking upward. ESG seems a bit suspect to me, maybe I’m just too cynical.

Why not change? Partially inertia and my cynicism of green washing, I suspect ESG is mostly a solution to the appearance of the problem rather than the problem itself and I’m not paying a premium for PR work. Also performance. Those sin stocks genuinely do boost returns. Mostly, though, I think it’s because making the switch would require acknowledging something I’d rather not: that there’s no such thing as truly passive investing. Every portfolio is a choice, even the ones that claim to be neutral.

The Sin Premium is real. It’s in my portfolio right now, boosting my returns in ways I honestly don’t examine too closely. And I suppose, talking about honesty, that’s the most honest thing I can say about it all.

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1PF
22 days ago

Adam Grossman’s 2022 HD article “Shades of Green” offered several additional perspectives, as did the comments.
https://humbledollar.com/2022/09/shades-of-green/

Robert Wheeler
22 days ago

Thanks for the thought-provoking and sincere essay!
It seems to me there are so many angles and layers to the topic, all of which are worth thinking about in an “examined life” but which we could potentially drive ourselves nuts over, too.

E.g., (E.s.g?) to what extent do we really believe we should be our brothers’ keepers?

Where should “the rubicon” be placed, i.e, should we invest in AI companies or social media companies? And about those weapons companies, will we spend the time to sort out the real “baddies?”  Alcohol and tobacco?  Both promote early death, but both produce pleasure, and tobacco companies have diversified into food, among other things. Without energy-dense petroleum, as any intelligent person can figure out, almost none of the things we consider progress would have ever happened (and whales would be extinct, but I digress). And can you name a major industry that hasn’t told noxious lies in its advertising at some point?

With ESG (and numerous other life activities, if you think about it), to what degree are we making a discernable difference, and to what degree are we just stroking ourselves about our virtuous behavior? Truth told, we all fool ourselves with rationalizations and hypocrisies at various times and places in our lives, no? Is ESG, to some extent, part of that?

If you really start thinking about these things, you, too, can walk into walls while muttering to yourself! Of course, that’s not necessarily a bad thing from time to time…

For my part, I finally settled on just trying to be as kind as possible to every creature and voting for people who are not vicious megalomaniacs and who have some minimally acceptable level of decency. Pursuing those ends seem better uses of my time than going down what for me would be not terribly productive philosophical / theological / psychological / financial rabbit holes. I suppose that’s my own rationalization. I trust that YMMV. 

Andy Morrison
11 days ago
Reply to  Robert Wheeler

I second Mark’s comment below. Robert, that’s a very thoughtful, well-written comment.

Last edited 10 days ago by Andy Morrison
Bill C
23 days ago

Mark, I too have had this discussion with one of my children many years ago. I was in the process of turning over a Roth account that I had invested for this child (starting with a brokerage account in my name until this child had earned income). This child had questions about the index funds, and made very astute observations about investments in sin stocks (particularly oil, and weapons manufacturers). After several weekly discussions over lunch, we decided to have me reinvest the Roth assets into a Vanguard ESG fund, which became ESGV a few years later. Along the way, I had similar thoughts to you (and my now adult child), and allocated a portion of my US equity to ESGV 7 years ago. It’s actually performed quite well, basically matching VTI’s return over the same time period. It’s had some years of out performance (like last year), and some years of under performance- but not to a great degree of variance. I decided to invest this way to minimize my investments in the sin stocks according to Vanguard (which is fine by me), due to the fact that my child will inherit our assets at some time in the future (and already has via gifting), and if we can pass on assets that reflect that child’s beliefs, I’m okay with that. I was able to make our allocation to ESGV through timely purchases during a market correction, as well as in tax deferred accounts. I haven’t been disappointed!

I’m still on the fence regarding the impact of ESG investing on sin companies. I think a better way would be if the larger fund companies would attempt to get board seats appointed to folks that might seek change on some of the sin company boards given the large investments in them from the 3-5 largest fund companies. I doubt that idea will not come to pass…

Just my 2 cents…

Last edited 23 days ago by Bill C
Randy Dobkin
23 days ago
Reply to  Bill C

Good to hear from a fellow ESGV investor!

Steve Cousins
23 days ago

The concept of sin stocks is woefully flawed. Not your article, it was very good and poses some contemplative concepts, but the idea of sin stocks itself. Very few things are evil in themselves. Its the use case that determines the morality. Weapons are maybe the best example. The weapon that shoots down a drone before it crashes into a daycare facility is certainly not evil, its a Godsend. In the hands of a terrorist shooting into a crowd at a wedding ceremony the weapon is evil incarnate. Because of that I have no qualms about my portfolio.

Jeff Long
23 days ago

Mark, your post is simply stating the facts of your investment strategy and process, and there is nothing wrong with that. I’m very similar, other than I’m slowly moving from Index funds to ETFs (in our taxable account) to avoid the year end CG distributions, which have caught me off guard a few times!

DAN SMITH
23 days ago

I have given this topic much thought over the years. I was also aware that wages earned as a beer truck driver-salesman were partially derived from people with drinking issues, but I kept at it for a very long time. Are we compromising our principles by continuing to invest the way we do? I have not been able to bring myself to invest in Christian Bookstore or Food Bank ETFs.

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