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No Such Thing as Easy Money

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AUTHOR: Dan Smith on 1/08/2026

I enjoy tasting new beers, and today there are some very good ones on the shelves. Still, it hasn’t always been this way.  Some time in the nascent days of the micro-brewery craze, I recall my boss, the owner of the beer distributor, commenting that it was as if the tiny brewers were having a contest to see who could make the lousiest tasting beer. 

I think that there’s an analogy that can be made between the abundance of micro-breweries and myriad financial products in that not all of them leave a good taste in my mouth. 

Variable life insurance and variable annuities, real estate investment trusts, oil well partnerships to name a few that have been around for a while. Now we have things like crypto money, private equity, leveraged funds, and a slew of niche exchange traded funds that track all sorts of weird things. And don’t forget the endless array of things a prospective advisor might utter in order to snag your money. 

In a recent post, Bill W wrote that he poured all his contributions into the S&P500 for 40 years. Simple. Wow. I commented that we should coin a new phrase, Keep It Boring Stupid, KIBS. (I’m not advocating for everyone to go all in on a single index, rather, I am just illustrating my point). 

When it comes to investing, boring is good, and few, if any, HumbleDollar readers would buy into the promises that many investments expound. But today’s workers are our children and grand-children, they have their own savings, and soon, many will have some of ours as well. I wouldn’t want them to bite on the hype.

I’m not suggesting we preach financial fire and brimstone to the kiddies, perhaps just set a good example and maybe share a story or two about our life experiences. Maybe we can convince them that “there ain’t no such thing as easy money”. Rickie Lee Jones – Easy Money (w/ Lyrics)

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leonepumd3492246d85
17 hours ago

Great post about keeping it simple (or boring) Dan. Thanks.I’ve been retired five years now and my wife and I are financially secure. In my 20s when I had more disposable income than I needed I dabbled in options trading. After about 2 years I had enriched a broker by about 2K and had nothing to show for it. After exploring IPOs and penny stocks in my early 30s I had a similar outcome. Finally in my mid 30s I began to seriously contribute to my employer’s retirement plan until I retired at 70. My financial journey also included several whole life policies that I cashed out a few years from retirement to pay off a large mortgage. My foray into whole life insurance was at the advice of my father’s financial advisor who for a time managed our retirement and brokerage accounts. After reconnecting with an old HS friend (an estate planner at a small savings and loan) I began reading HD. Since retiring I’ve managed all of our finances. All of our funds except our checking account and two high interest savings accounts are with Fidelity. Every year Fidelity checks in with me for a free consultation. Our funds are diversified in low cost mutual funds and ETFs. Our portfolio is 75% equities (US and int’l) and 25% bond funds. For the past few years I’ve been required to take required minimum distributions. So far, I’ve taken most of the distributions from stock funds; if the market turns down I’ll take the RMDs primarily from the bond funds.
In hindsight, to paraphrase a classic rock song (Mellencamp?) I wish I knew then what I know now. Thanks for your post Dan. I’ve learned so much from HD contributors.

Dan Malone
17 hours ago

Love your pithy KIBS slogan and the academic research that backs it up.

Mark Crothers
8 hours ago
Reply to  Dan Smith

Drinking beer is obviously the academic research part 😉

Greg Tomamichel
21 hours ago

Dan, you’ve hit the nail on the head. There is a lot to be said in life for taking the simple path. Find a beer you like, an investment option that works reliably, and soldier on.

David Lancaster
1 day ago

Actually Dan I wholeheartedly disagree. There is easy money to be had. Save as much as you can. Invest in an appropriate Target Date Fund and then ignore. I have instructed my daughter to do such and her portfolio is increasing nicely.

I have generally followed this rule and have earned an excellent 8.6% per annum with a fairly conservative (45/45/10) portfolio over the past 10 years. Just this past December I have finally had a a total increase in my earnings that has exceeded the money I have invested. It was easy with just a little discipline in spending, rebalancing, and for the most part ignoring the noise (the exception being increasing my stock allocation 5% with corrections, and 10% in bear markets then selling, returning to my base allocation when the market reaches a new all time high.
See, it actually has been EASY!

Last edited 16 hours ago by David Lancaster
Winston Smith
5 hours ago

Is having a career where you are good at doing your tasks AND enjoy doing them AND getting well paid for doing them considered “easy money”?

David Lancaster
1 hour ago
Reply to  Winston Smith

I would say so. There is the quote which has been attributed to both Mark Twain and Confucius (not bad company to be in), “ If you love what you do, you’ll never work a day in your life.”

Mark Crothers
1 day ago

I think about this often. Thankfully, where I live, employees are required by law to contribute to a retirement account. While I’m not thrilled about default investment funds in general, with my kids in mind I’m actually glad that’s where their contributions automatically go. Their inertia and lack of interest in investing will probably keep them from falling for any “complex” investment schemes.
I’ve talked to my daughters about money and investing, but at their current life stage, money seems to disappear faster than free beer at a craft beer festival. My daughters will inherit a reasonable amount of wealth someday—hopefully many, many years from now. I’m counting on them being much more financially mature by that point.

Michael Bruno
1 day ago

100% in agreement here, Dan. Don’t like sour beers or most IPAs, even though my middle son brews both at his craft brewery. My investments are all in the KIBS category.

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