THE JUNE 16, 2021, edition of The Washington Post carried this headline: “Cristiano Ronaldo snubbed Coca-Cola. The company’s market value fell $4 billion.”
The incident in question had occurred a few days earlier, at a press conference in Budapest, where the soccer star was set to play in a high-profile championship game. Coca-Cola was a sponsor of the tournament, so when Ronaldo sat down at the microphone, he found two bottles of Coke positioned in front of him.

THE TOUGH PART COMES last.
Saving for retirement is pretty straightforward: You sock away as much as you can, favor stock funds, diversify broadly, keep investment costs low and make the most of tax-advantaged retirement accounts. By contrast, paying for retirement can involve mind-boggling complexity—and a big reason is the tax code.
The good news: Once you quit the workforce, you have a fair amount of control over your annual tax bill, especially if you aren’t yet taking required minimum distributions (RMDs) from your traditional retirement accounts,

THE WAVES AND WEATHER are always changing on the coast of Maine. Last summer, I paddled my canoe to a nearby island in the sun, and two hours later had to feel my way back through a fog that hid the mainland.
There are longer-term forces at play here, too. The black mussel beds I steered around as a child are all gone now. So is the sea grass that made a good hiding place for crabs.

NOW THAT I’M RETIRED and have all the time in the world, I often use that time to worry about money. That brings me to a recent offer from Wells Fargo to get a $525 bonus for depositing $25,000 in a savings account for 90 days.
My immediate concern was whether the $525 would more than compensate for the paltry interest rate that Wells Fargo pays. A quick calculation determined that investing $25,000 in a Wells Fargo savings account and getting the $525 bonus—rather than the 4.25% I could then earn with Capital One 360 Performance Savings—would still leave me almost $260 ahead.

IN THE EARLY 1980s, I was a bachelor in Brooklyn. Unskilled at cooking, I didn’t eat at home unless my food came out of a cereal box or snack bag. For regular meals, I depended on a small neighborhood diner.
It was open for breakfast, lunch and dinner seven days a week. On weekends, it was my main source of food. Like so many diners I’ve visited since, it offered complete meals—soup, main course and dessert—for one price.

YOU MIGHT RECALL my article warning about home title theft, where scammers try to claim ownership of your home. Since I wrote the article, the Federal Trade Commission has warned that one preventive measure, so-called title lock insurance, is bogus: It only alerts you to title fraud after the fraud has happened.
Thanks to a recent AARP article, there’s now greater awareness about home title fraud and ways to protect yourself. What can you do to prevent title fraud?

BEFORE HE DIED LAST year at age 99, a friend asked Charlie Munger if he planned to leave his considerable wealth to his children. Wouldn’t it impact their work ethic, his friend asked?
“Of course, it will,” Munger replied. “But you still have to do it.”
“Why?” his friend asked.
“Because if you don’t give them the money, they’ll hate you.”
Few of us are billionaires. Still, I find Munger’s comment instructive. It illustrates a reality about personal finance: that the notion of a perfectly optimal answer to any financial question is just that—a notion.

WHEN HANNAH AND HENRY were children, I talked a lot about money. This was partly self-preservation: It would have been embarrassing if the kids of a personal-finance columnist grew up to be financial ne’er-do-wells.
Fortunately, they didn’t. Hannah and Henry are now in their 30s. Both have good financial habits, and today I typically don’t talk to them about money except when they have questions. Still, given my cancer diagnosis, perhaps a few final reminders are in order—13,

I DON’T LIKE SPENDING, though the older I get, the more I loosen the purse strings. Still, I rarely enjoy spending money. I think I got this from my mother and grandparents.

My grandparents reused Christmas tree tinsel year after year. My grandfather removed every strand—made of metal back then—and placed it in a box for the following year. My grandparents also had two sets of rugs, one for winter and the other—made of woven rattan—for summer.

AUTO INSURANCE HAS been getting more and more expensive in recent years. There are many reasons: New cars cost more, extreme weather, folks seem to be suing more often, and so on.
Our daughter Brenda called me, asking if I could look over her auto policy to see if there was a way to lower her premiums. We have our car insurance with the same company. On the company’s website, I came across something called “Safe Pilot.” Many insurers have similar programs.

FATHERHOOD WASN’T one of my life goals. I didn’t feel like I had a wonderful childhood, so I didn’t think I had much to offer my offspring that would help them to lead a wonderful life. If children happened, okay, but it was never a goal.
My first marriage ended because I placed money over fatherhood. I thought not having kids would speed my path to wealth. My wife disagreed—and walked out.
When I met my current wife,

AN ANCIENT FINANCIAL concept is gaining newfound popularity.
In his book Politics, Aristotle related a story about a fellow philosopher named Thales, who lived about 2,600 years ago. One winter, Thales made a prediction about the coming olive harvest. He felt that it was going to be a strong year. But because recent harvests had been weak, most people disagreed with him. To Thales, this meant opportunity. He approached the owners of olive presses in his town with a proposition.

I’VE BEEN HAVING DOUBTS about some of the financial decisions I’ve made. I don’t know if it has to do with age. They say you tend to lose confidence as you grow older. Life-altering events, such as the death of loved ones, health issues and retirement, can weigh heavily and sow doubt.
For instance, I’ve been thinking about whether I should have sold my condo in 2020, during the pandemic. If I’d kept it, it would be worth quite a bit today.

THOMAS JEFFERSON once said that eternal vigilance is the price of liberty, and the philosopher Socrates opined that the unexamined life isn’t worth living.
Although they were talking about political freedom and personal philosophy, respectively, Jefferson and Socrates could well have been discussing personal finance. One of the best ways to engage in financial vigilance and self-examination is to keep a daily financial journal.
I’ve kept a personal journal since I was 14 years old,

IT’S IMPORTANT TO BE familiar with what happens with Social Security benefits when someone dies. Otherwise, you may find yourself in a long, painstaking battle to get the payment to which your loved one was entitled. I found this out the hard way.
My father-in-law Bernard died in September 2015. My wife was his executor and the agent under his power of attorney (POA). But I’d earlier served as POA and executor for my mother,