MARK ZUCKERBERG and Elon Musk have been trading barbs in recent months, going as far as discussing a “cage match”—a literal fight.
This has followed a volatile few years for their respective companies. In October of last year, Musk took over Twitter and immediately started making changes. He fired 80% of its staff, causing an uptick in technical issues, and has made other spur-of-the-moment changes to the service. This has scared away advertisers, prompting a 50% drop in revenue.

EVEN AFTER BEAR markets in 2020 and 2022, investors’ appetite for stocks remains as robust as ever. But what if stocks had not just a rough year or two, but a dismal stretch that lasted more than a decade? Below is an excerpt from the second edition of my book The Four Pillars of Investing, which was published earlier this month.
In August 1979, BusinessWeek ran a cover story with the headline “The Death of Equities,” and few had trouble believing it.

MY FATHER, WHO DIED in 2007, collected coins in a haphazard fashion through the 1970s, ’80s and ’90s. I believe he did this in the hope they’d appreciate significantly in value. In other words, he did it as an investment, not as a coin collector pursuing a hobby.
I’ve now been assigned the family task of “seeing what we can get” for Dad’s coins. As an investor in the stock market, I’m curious: Did my father’s efforts pay off—or would he have been better off putting the money into stocks?

INVESTORS ARE OFTEN told that it’s impossible to consistently time the market. To do so successfully requires you to make two correct decisions: when to get out of stocks—and when to get back in.
In 2022, J.P. Morgan published a study showing that a lump sum invested in the S&P 500 over the 20 years through 2020 would have earned an annualized return of 5.2% if you’d missed the 10 best days, versus 9.4% if you’d stayed invested throughout the period.

DURING MY 30s, I worked for a defense contractor. The Berlin Wall fell in November 1989 and the Soviet Union imploded just over two years later. Many at work believed that the end of the Cold War would lead Congress to reduce defense spending. Sure enough, layoffs at my company commenced soon after.
I was fortunate to avoid being laid off. I do recall, though, overhearing one coworker in his 50s who, after receiving a pink slip,

BE CAREFUL WHAT YOU wish for: Your kid may grow up to be too much like you.
Many parents do an exemplary job raising their children. The rest of us bumble along, knowing we aren’t perfect but praying we’ve been good enough. I believe I fall into the “good enough” category. But I also believe I went overboard expressing approval for the ways my son Ryan was becoming like me—or the person I once desired to be.

THERE IS NOTHING special about my story—no amazing tales of picking stocks, no glorious path of salary increases. Instead, there was just the challenge of living well below my means and consistently putting my money to work for a better tomorrow.
Growing up, I don’t recall any major family financial issues. Of course, my parents would likely have shielded me from any challenges that they endured. I know that they sacrificed to make college available to all four of their children,

AFTER ENRON’S COLLAPSE in 2001, there were numerous articles about employees who had most of their money in the company’s stock and how they’d lost it all. Taking that message to heart, I’ve endeavored to keep our holdings of my company’s stock below 10% of our net worth. I must confess, however, that in good times it’s crept up to 15%—and in bad times it’s fallen to zero.
I can’t claim any particular insights or novel thoughts on how to manage company stock.

IT’S CHALLENGING TO GO from saving during our working years to spending in retirement. Our solution: Use a modified version of the 4% rule.
Financial planner William Bengen was the first person to articulate the 4% rule. He wanted to know how much people could withdraw from their investments each year and still not run out of money. Through extensive back-testing, he found that if folks withdrew 4% in the first year, and thereafter increased this amount each year for inflation,

I HAVE TROUBLE accepting things at face value. I like to validate information, checking it against several sources. This is especially true when it comes to all things money- and retirement-related. But it’s not always easy to do.

Do Americans tell the truth about how they spend their money? Do they actually know? Does it really take extreme frugality to save for the future, a talent many folks lack or refuse to embrace?

I look around and,

MOST PEOPLE ON Medicare report that they’re very satisfied with their health care coverage—but the program is undoubtedly complicated. There’s an alphabet soup of plans, coverage choices, premium levels and enrollment rules.

While it’s easy to be flummoxed by the ins and outs of Medicare, think of it as “eating an elephant.” The only way to start is one bite at a time. Learn the basics first—by deciding whether you want original Medicare or Medicare Advantage.

HARRY MARKOWITZ, the Nobel Prize-winning economist who passed away recently, invented a new approach to investing. Known as modern portfolio theory, it offered investors, for the first time, a logical approach to building portfolios. How much should you hold in stocks vs. bonds? Markowitz could tell you precisely.
But Markowitz also knew math wasn’t the only driver of investment decisions. In a frequently cited interview, Markowitz recalled how he decided what to hold in his own retirement plan early in his career.

THE STOCK MARKET offers limited downside and unlimited upside. That might not seem like a big deal. But this asymmetry has huge implications for how we manage our money—and, for prudent investors, it should be a great comfort. How so? Consider five key implications.
No. 1: The most a stock can lose is 100% of its value. Sound grim? There’s a silver lining. Assuming you own your stocks outright, your potential loss is limited to the sum you invested.

WE BOUGHT A FARM earlier this year. We already have a greenhouse business, where we grow flowers, as well as several small tracts of land. The purchase was part of our farming plan, which involves expanding our crop business as opportunities arise.
But buying a farm is also part of our estate plan—and our fishing hopes. We now have two ponds with fish. True, they’re very small fish, as far as we can tell from three afternoons of fishing,

WHAT’S THE COST BASIS of the stocks you own? It’s hardly surprising that this information occasionally gets lost, especially if we’re talking about shares acquired years or even decades ago. In fact, you may never have known the cost basis if you received the shares as a gift and, to make things even more confusing, the IRS has quirky rules for gifted shares.
Whatever the reason, many people are missing cost basis information—a significant problem because cost basis directly affects the taxes you may have to pay when selling investments held in a regular taxable account.