Off the Beaten Path
Adam M. Grossman | Jul 14, 2024
A NEW TYPE OF MUTUAL fund has captured investors’ attention. Known as buffer funds, they’re so appealing that one industry analyst has referred to them as “candy.” Why? As The Wall Street Journal describes them, buffer funds offer investors “the chance to chase stock returns while also protecting against a potential market slide”—a seemingly ideal combination, especially for those in or near retirement.
But funds like this are complicated—they rely on options strategies. They also tend to be expensive. One such fund, the JPMorgan Equity Premium Income ETF (symbol: JEPI) carries an expense ratio of 0.35%. By comparison, a simple S&P 500 index fund can cost as little as 0.03%. Buffer funds are also likely to be tax-inefficient due to the level of turnover within the funds. Finally, and perhaps most significantly, some question whether these funds will even work as promised during periods of market stress. Because they have such short track records, this is yet to be determined.
For all these reasons, I wouldn’t rush to buy an investment like this. But that doesn’t mean I would never buy one. While I generally recommend simple, low-cost funds, non-standard investments can make sense in a portfolio under certain circumstances:
- When structuring a portfolio, investors often talk in terms of “core” and “satellite” positions. In my view, you should allocate a portfolio’s core—that is, the majority—to simple, proven investments. But if you wanted to hold a buffer fund, or something else unusual, you could hold it as a small satellite position. How large an allocation is appropriate? I generally recommend 5% or less. That way, even if something goes wrong, it’s unlikely to put a significant dent in your overall portfolio. At the same time, if it does well, 5% is enough to make a positive difference.
- If you want to hold a particular investment because it aligns with your values, that would be a good reason to hold something other than standard index funds. Consider the S&P 500. Among its holdings are two tobacco companies, which I personally find abhorrent. If there were a fund that held the other 498 companies in the index, and excluded those cigarette makers, I’d gladly choose it. It might do a little better or a little worse than the standard S&P 500, but that wouldn’t be the primary consideration. The reality is that personal finance isn’t just about numbers.
- We all have our area of expertise. While I believe it’s difficult to pick stocks, it can help tilt the odds in your favor if you lean on that expertise, choosing companies where you really know the market. I recall a cardiologist describing what it was like to see the first pacemaker back in the 1950s. He chose to invest in Medtronic, the device’s inventor, and did very well over the years. I’ve seen the same sort of thing more than once. While stock-picking is very difficult, and I don’t recommend it, this is another situation in which it would be reasonable to make a higher-risk bet.
- Another circumstance in which it can make sense to pick stocks: when it’s an opportunity to learn. I’ll often recommend to young people that they try choosing a few stocks. It can be a useful exercise to see how corporate balance sheets and income statements translate—or don’t translate—into changes in share prices. Even if you rely mostly on mutual funds, it can be helpful to look under the hood and see how the stock market works.
- Over the years, I’ve met a number of folks who have made angel investments. Some have scored home runs, while most acknowledge that their returns have been middling. But that’s not why they do it. Instead, what they enjoy is the opportunity to see new technologies and help entrepreneurs. Especially for folks in retirement, this can be enjoyable, and the financial returns are secondary.
- For the past 10 years, the market has been driven by a handful of large technology companies—Apple, Amazon and so forth. And for years, investors have fretted about the market becoming more and more top-heavy. Despite this, the market has only continued to rise and to become even more top-heavy. Today, the three largest stocks in the S&P 500 account for more than 20% of the index’s total value. But as the standard investment disclaimer goes, past performance does not guarantee future results. At some point, these trends might reverse. That’s why it wouldn’t be unreasonable to choose an investment or two that deviate from the standard index fund methodology. There is, for example, a version of the S&P 500 that holds an equal amount in each of its constituent stocks, rather than weighting them by size. This would effectively sidestep the concentration risk.
- A final reason you might include something a little different in your portfolio: because it’s fun. Working in personal finance, it’s my responsibility to emphasize the difference between investing and gambling. But again, as long as it’s just a small satellite position, I think it’s okay to have a few things that fit in the “fun” category. That might be a cryptocurrency, the stock of your favorite sneaker company or an angel investment in a friend’s startup. I’ve known folks who own stakes in everything from bowling alleys to minor league sports teams. In every case, they weren’t comparing their returns to a benchmark. These small investments were entertaining, and that was enough.
Adam M. Grossman is the founder of Mayport, a fixed-fee wealth management firm. Sign up for Adam’s Daily Ideas email, follow him on X @AdamMGrossman and check out his earlier articles.
Want to receive our weekly newsletter? Sign up now. How about our daily alert about the site's latest posts? Join the list.
Another way to scratch the gambler inside is to test the waters w/o actually investing. Make your bet and note the price you would have paid had you invested. Note this in a logbook. Make additional virtual investments as ideas come to you. Then revisit your logbook on a regular basis. You will determine over time if you have investment chops or no. This is also an interesting way to track trends, predictions, etc. i.e. oil will go down, x commodity will go up/down (that might lead you your investing in a certain market/company). A later evaluation will likely prove that most prognosticators are just click bait (true for most talking heads stock pushers as well). Then again, you might find someone that has a method that works over time, and if so, a cost free to evaluate their methodology.
Good article.
I found that being expert in an area doesn’t help much unless you know the emerging acquisition candidates and can play them in a timely way, and also unless you are smart enough to know when to exit a stock. Knowing a “good” company from your own experience is a lot different than knowing a “good” investment.
IMHO, there is really no such thing as “fun money” in personal finance. If you are playing something as a flyer, and you haven’t got much of an idea about its value or its place in the market, it is really just another form of gambling. Cryptocurrency is immature and therefore is gambling to me – if it was mature, it would behave like the real currencies it pretends to mimic, with tiny daily moves (and only over time might they eventually add up to something more.) Therefore, when you do gamble, you shouldn’t plan to invest more than you are willing to lose – just like in gambling. That doesn’t mean you shouldn’t make some bets. Just don’t expect anything out of them that will be meaningful other than the experience.
I occasionally combine # 1 (small satellite position) and 7 (fun money) to buy a small position in a fund that is unique, offbeat, or interesting. This gives me a good reason to read investment articles, listen to podcasts, and generally stay involved in market developments. It also gives me an incentive to see whose advice I can rely on. But the key for me is keeping it small. . .
Thanks for another interesting article.
One of your points that I think is doubtful is your contention that having expertise in an area helps to tilt the odds in our favor. While the physician who invested in Medtronic obviously did very well there are no doubt numerous physicians who have made losing investments in health care device companies. I would add that any expertise-based advantage that may have existed in the past no longer does because investment firms subject all new investment opportunities to intense scrutiny by the appropriate experts.
I know of two cases where Theranos did not pass the investing standards of investment committees due to experts (a pathologist and a seasoned microbiologist). They saved their orgs (one a prominent health non-profit, the other an IT corporation) millions in lost investment. There were investment firms who lost millions. Due diligence is worth the resources.
He said that expertise can help tilt the odds in one’s favor, not that it necessarily would. There are no guarantees. As with everything else in life, you can be right for the wrong reasons or wrong for the right reasons. And then there is just poor judgment, which expertise helps not at all. Still it is true that expertise can under the right conditions tilt the odds in one’s favor. Saying “any expertise-based advantage that may have existed in the past no longer does” sounds like a belief in “efficient markets”, is it not?
My point is that Adam’s example provides no evidence that having expertise can tilt the odds in one’s favor because it is a post-hoc example that ignores all of the unsuccessful investments that people have made in companies that developed products related to their areas of expertise. The only way to prove that expertise can tilt the odds in one’s favor would be to examine how the investments made by a large random sample of investors who made expertise-based investments fared over time.
FYI, Medtronic invented the first pacemaker in 1958 but didn’t go public until 1978. Thus the physician in Adam’s example must have have been able to privately invest in Medtronic.
Can you point to evidence that markets aren’t efficient in the long run?
Adam, As always, you make some very excellent points. I imagine there exists a wealth cutoff, where the remaining buffer is sufficiently large enough to sustain lifestyle, and the fun money doesn’t overweightedly produce stress. I hope to get to that point someday!