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For the Love of Logarithms

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AUTHOR: Langston Holland on 12/23/2025

You’re Warren Buffett’s second coming. You’re almost 6 (kids don’t tell you how old they are—only how old they’re about to be), and you’ve just helped a neighbor clean out his garage. Now you have a shiny $10 bill in your pocket.

Good start, but you’re WB2 and aiming for the stars. New neighbor, new mark: another $10, and you’ve doubled your fractional shares in VOO at Fidelity! Soon you’re covering multiple neighborhoods and employing a crew of kids to multiply your profits.

You’re almost 7, and you’re rocking $2,500 in VOO. That old neighbor offers you $10 to help with his garage again. You do it out of kindness; he pays, but that $10 just doesn’t stir the blood like before.

It also barely shows up on the graph paper you’re using to chart your progress. Then you learn about percentages—10%, 20%, 100%—and they make more sense. You convert your graph paper’s y-axis to show both dollars and percentages.

And then, when you’re almost 8, you discover that logarithms give the same result on the y-axis using just dollar amounts! Joy fills you. Doubling the vertical distance means doubling the value. One vertical inch that got you from $10 to $20 also gets you from $1,000 to $2,000.

Moral of the story: Look for the “log” button on the y-axis of every financial chart you see. Compare linear and log scales. Learn how accurate data can deceive when displayed poorly.

I downloaded Shiller’s amazing dataset for the S&P 500 today—he synthesized it back to 1871. I plotted it in both linear and log formats.

Fancy Graph™ (S&P 500 1871-2025)

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R Quinn
1 month ago

I have no idea what you said, but the graph is nice, what is it telling me?

Jack Hannam
1 month ago
Reply to  R Quinn

Most people, myself included are not wired to easily perform non-linear math in their heads. Nevertheless, it is valuable if we at least grasp the concepts. There are of course a myriad of sources to tap, but for you and our fellow investors, a great resource is Bill Bernstein’s first, (and my favorite) finance book, “The Intelligent Asset Allocator”. He was chided after its release by family and friends for his math-heavy discussions. So in response, he wrote “The Four Pillars of Investing” targeted to a broader audience. The updated second edition is especially good, and I have gifted several copies. First, he explained in detail how and why some of his ideas have evolved since publication of the first edition. Secondly, the math is still there for those of us who like to read it and work through the calculations for ourselves, but it is sequestered into “math boxes” so others can skim or skip over it. He explains things lucidly enough so that reasonably intelligent people with little math training can understand or at least grasp the main ideas. Time very well spent. I personally prefer accurate and well designed charts and graphs to dense prose with lots of equations.

Adam Starry
1 month ago
Reply to  R Quinn

It tells you the power of compound growth. That is the rate of growth of your investments are proportional to your current investments, which ultimately means that the growth of your investments are not linear with time but exponential.

Last edited 1 month ago by Adam Starry
Jack Hannam
1 month ago

Well said.

greg_j_tomamichel
1 month ago

Interesting to see the log plot. Certainly adds a neat perspective that the rate of compounding has been broadly pretty similar over time, which the linear plot doesn’t show.

Thanks!

Adam Starry
1 month ago

Two pretty clear regions: Pre WW2/Post WW2

V Saraf
1 month ago

WWII spurred technological innovation. Perhaps another break came in at the end of 2022, and if you wait long enough you may see it on your chart? 🙂

Winston Smith
1 month ago

Another excellent post. Thanks!

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