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Risky Business

NEW RESEARCH CAN help with an age-old question: When constructing a portfolio, how much risk is too much? Especially today, with the market again near all-time highs, this is an important issue. On the one hand, we could dismiss this concern by noting that all-time highs aren’t as uncommon as they might seem. According to one analysis, the U.S. stock market has been within 5% of an all-time high on 44% of trading days since the 1950s. On the other hand, because market downturns have been a regular feature of the stock market throughout history—and have always arrived without warning—we should never minimize the importance of risk management. In setting the asset allocation for a portfolio, I recommend this four-step process to account for risk: Step 1 is to make an allocation for withdrawal needs that are quantifiable. Suppose you’re retiring soon and know you’ll need $100,000 from your portfolio each year for expenses. Recognizing that past market downturns—outside of the Great Depression—have averaged five years or less, you could simply set aside five years of withdrawals—$500,000, in this case—in a combination of cash and short-term bonds. Strictly according to the math, that might be sufficient, but I wouldn’t stop there. Step 2 is to budget for financial surprises. I recall, for example, once moving into a new home and being informed that the roof—which had been advertised as new—needed to be replaced more or less right away. While difficult to quantify and hard to predict, these sorts of financial surprises should be factored into any asset allocation. Step 3 is to account for what I like to refer to as the Mylanta problem. The stock market’s ups and downs can be stomach-churning. Even if you’re years away from retirement or any other potential portfolio withdrawal, “paper losses” can nonetheless be upsetting. This is especially important for younger investors. Until you’ve lived through a few of the market’s uglier downturns, you may not know how you’ll react to seeing your portfolio’s balance sink. The fourth step is to bear in mind the standard investment disclaimer that past performance doesn’t guarantee future results. Since the 1930s, the U.S. stock market hasn’t experienced a downturn that lasted more than five years. But we shouldn’t ignore the possibility that something like that might one day occur. Consider Japan. While it may be hard to remember, Japan in the 1980s was arguably the world’s most impressive economy. That’s when it surpassed the U.S. in many industries, including automobiles and electronics. Its banks became the world’s largest, and its real estate market saw extraordinary gains. The land beneath the Imperial Palace in Tokyo was famously said to be worth more than all the real estate in California. That all contributed to huge stock market gains. But after peaking in 1989, Japan’s Nikkei—the equivalent of our S&P 500—slumped and didn’t fully recover for 34 long years. That’s why the final step in choosing an asset allocation should be to build in more conservatism than might seem necessary. These four steps represent the traditional approach to managing portfolio risk and, in most cases, I’ve found them to be effective. But until now, there hasn’t been an easy way to connect this approach with another popular risk-management strategy known as the 4% rule. In his new book, though, William Bengen, creator of the 4% rule, shows us how the two can be used together. If you’re not familiar with it, the 4% rule is a framework that Bengen, a retired financial planner, developed back in the 1990s. His goal was to help retirees decide on a portfolio withdrawal rate that would be sustainable over the long-term. He found that the ideal initial withdrawal rate, to minimize the risk of outliving one’s savings, should be no more than about 4%. When Bengen rolled out the first version of his research in 1994, he made a simplifying assumption. In each of the scenarios he examined, he assumed the same asset allocation: 50% stocks and 50% bonds. That made sense because Bengen’s primary focus at the time was not on asset allocation but on withdrawal rates. In his new book, though, titled A Richer Retirement, Bengen considers other allocations. The results are extremely useful. In looking at the full set of asset allocation options, Bengen found there to be an optimal range: Allocating between 45% and 75% of a portfolio to stocks led to the highest long-term sustainable withdrawal rates. Why? Allocations below 45% caused portfolios to lag behind inflation. Allocations over 75%, on the other hand, ran into trouble because they couldn’t recover from deep market downturns. But between 45% and 75%, Bengen found that an initial portfolio withdrawal rate of close to 5% would have been sustainable throughout a 30-year retirement. This new data is helpful in two ways. First, it reinforces a point Bengen has always emphasized: that despite others calling it the “4% rule,” he himself never saw it as a rule. In his own work with clients, Bengen said, he regularly used 4.5%. And depending on other variables, such as the investor’s age, he felt that withdrawal rates could be even higher. Another way this new research is helpful: It addresses a weakness in the traditional approach to asset allocation, which is that it tends to break down for higher net worth individuals. Consider someone like Bill Gates. He could afford any asset allocation. If he held all his assets in bonds, the value of his portfolio would erode due to inflation, but because of its size, that erosion wouldn’t really affect him. Similarly, he could afford to keep everything in stocks. Market downturns would impact his portfolio, but never enough to affect his lifestyle. While Bill Gates is an unusual case, I’ve found that this dynamic begins to apply even for “ordinary” millionaires. And while it might seem like a good problem to have, it does complicate the asset allocation decision because it means there’s no quantitative reason to choose one allocation option over another. But with Bengen’s new research, investors now have a more tangible guideline. Even Bill Gates, the data tell us, should maintain an asset allocation within that 45% to 75% range. As I’ve noted before, there are two answers to every financial question: what the calculator says, and how we feel about it. To be sure, the numbers Bengen present are in the category of what the calculator says. And just like the 4% rule wasn’t truly a rule, this new 45%-to-75% range shouldn’t be viewed strictly as a rule. Everyone will make their own decision. But it does help investors answer a question that, until now, had no easy answer. Adam M. Grossman is the founder of Mayport, a fixed-fee wealth management firm. Sign up for Adam's Daily Ideas email, follow him on X @AdamMGrossman and check out his earlier articles. [xyz-ihs snippet="Donate"]
Read more »

This post contains a secret and words I used in a few forum posts ago. Why is it not encouraging.

"When reflecting on your career, Dick, either back then in 2018, or more recently, I often detect a sense of frustration that your efforts to educate and guide didn’t bear more fruit. I think it’s possible that you opened more doors than you know. Some of the employees might not have been ready to hear your message but may eventually have done more reading and independent research, leading to wiser investment decisions. Like you, I have completely lost touch with the vast majority of families to whom I provided health information, especially around early childhood development. But the few with whom I have maintained contact (5 or 6), continue to amaze me At the time of my interventions (non-mandated), I believed that few or none of them were destined for a good future with their children. It’s wonderful, years down the line (in two cases, 30+ years) to learn that I was wrong and the children are thriving with productive lives. Not due solely to my visits, of course, but due to their mothers’ determination to do better for their children than was done for them. You just never know where those seeds fell and how they may be thriving today."
- Linda Grady
Read more »

Current status of diversification

"Since 2010 the S&P 500 has far exceeded the performance of GLD (SPDR gold shares). I'm not a gold bug, but my equities do include about 3.5% mining/precious metals. I posted the caveats from the article as a warning."
- Norman Retzke
Read more »

What Could Possibly Go Wrong?

"I posted my comment at the time I edited the post and added the M* data. I assume that anyone who read my prior post would miss this addition. Some will see this twice. Sorry for that inconvenience."
- Norman Retzke
Read more »

Is 4.7% the New 4% Safe Withdrawal Rate

"You've made me feel much better about our nearly 98% stock allocation. Also, I like that I'm living to 105! Thanks for the vote of confidence! Frankly, I probably won't end up doing anything drastic, but I share your concerns entirely. I'm wondering why we're taking so much risk in the inflated stock market when bonds are offering a decent return. The one thing that would give me pause for conventional bonds is high inflation. Also some (including many on this site) believe that rates are heading higher due to the high national debt load. They could be right, but I've offered the contrary view which is that it seems like the Fed usually lowers rates whenever the government gets in trouble. Also, see Japan for enormous debt load and very low rates. This should have been a new post!"
- Ben Rodriguez
Read more »

When My Car Broke Down, Our One-Car Plan Passed the Test

"I am a little amused by this. I'm currently single, and have been a one-car household for much of my life, as is the case for the many, many other people who live alone. One reason I am happy with my CCRC is the bus stop right outside, not to mention the fact that "downtown" is a mile away and the CCRC provides transport for medical appointments. You might consider that when you are no longer able to drive a twenty five minute walk may also be out of the question. (Fifty minutes round trip, right? No thank you.)"
- mytimetotravel
Read more »

Comments to 8-22-2025 R. Quinn’s “Does Social Security Work?”

"Define substantial. Personally, I am opposed to step up on death and the very high exclusion for inheritance taxes, but that doesn't mean I am in favor of messing with the design of SS."
- mytimetotravel
Read more »

Health Update

Numerous readers have asked about my health, and the answer is "not good." I'm not in any pain, but I suffer a lot of fatigue and brain fog, a product of two rounds of radiation, one of my brain and the other of my back. I also had a "brain incident" in August that caused me to lose the ability to read and write for a few days. All this has made it taxing to run HumbleDollar and to correspond with readers. That complicated tax question? No, you shouldn't expect an answer. And, no, sending it along twice doesn't help. What about all the recent nonsense over upvotes and downvotes? For goodness sake, children, let's move on. If you keep belaboring the same point, expect to be berated by your fellow readers, and a few downvotes are in order. End of  story. How will things play out from here? I'm hoping my energy level will return. But I could also see things spiraling down, and perhaps I'll just slip away, hardly a terrible fate. If that happens, readers will be the first to know. Elaine will make sure of that.
Read more »

Shifting Gears

"Thirty years ago, during my midlife crisis, I wanted to check out the new Corvette. I was saved from buying it as it took me 20 minutes to get out of it. I've had two spine surgeries since then. No new cars for me. I finally have one that fits me."
- Richard Hayman
Read more »

My New Zero-Wage CEO Role

"I think you'll have a lot to look forward to. It's definitely different from raising your own kids, the "handing back" is the sweetest thing lol"
- Mark Crothers
Read more »

The Main Thing … and the scourge of complexity

"Nice list. It is good to keep perspective, and the world is often as messy or complex as we make it to be."
- Norman Retzke
Read more »

Risky Business

NEW RESEARCH CAN help with an age-old question: When constructing a portfolio, how much risk is too much? Especially today, with the market again near all-time highs, this is an important issue. On the one hand, we could dismiss this concern by noting that all-time highs aren’t as uncommon as they might seem. According to one analysis, the U.S. stock market has been within 5% of an all-time high on 44% of trading days since the 1950s. On the other hand, because market downturns have been a regular feature of the stock market throughout history—and have always arrived without warning—we should never minimize the importance of risk management. In setting the asset allocation for a portfolio, I recommend this four-step process to account for risk: Step 1 is to make an allocation for withdrawal needs that are quantifiable. Suppose you’re retiring soon and know you’ll need $100,000 from your portfolio each year for expenses. Recognizing that past market downturns—outside of the Great Depression—have averaged five years or less, you could simply set aside five years of withdrawals—$500,000, in this case—in a combination of cash and short-term bonds. Strictly according to the math, that might be sufficient, but I wouldn’t stop there. Step 2 is to budget for financial surprises. I recall, for example, once moving into a new home and being informed that the roof—which had been advertised as new—needed to be replaced more or less right away. While difficult to quantify and hard to predict, these sorts of financial surprises should be factored into any asset allocation. Step 3 is to account for what I like to refer to as the Mylanta problem. The stock market’s ups and downs can be stomach-churning. Even if you’re years away from retirement or any other potential portfolio withdrawal, “paper losses” can nonetheless be upsetting. This is especially important for younger investors. Until you’ve lived through a few of the market’s uglier downturns, you may not know how you’ll react to seeing your portfolio’s balance sink. The fourth step is to bear in mind the standard investment disclaimer that past performance doesn’t guarantee future results. Since the 1930s, the U.S. stock market hasn’t experienced a downturn that lasted more than five years. But we shouldn’t ignore the possibility that something like that might one day occur. Consider Japan. While it may be hard to remember, Japan in the 1980s was arguably the world’s most impressive economy. That’s when it surpassed the U.S. in many industries, including automobiles and electronics. Its banks became the world’s largest, and its real estate market saw extraordinary gains. The land beneath the Imperial Palace in Tokyo was famously said to be worth more than all the real estate in California. That all contributed to huge stock market gains. But after peaking in 1989, Japan’s Nikkei—the equivalent of our S&P 500—slumped and didn’t fully recover for 34 long years. That’s why the final step in choosing an asset allocation should be to build in more conservatism than might seem necessary. These four steps represent the traditional approach to managing portfolio risk and, in most cases, I’ve found them to be effective. But until now, there hasn’t been an easy way to connect this approach with another popular risk-management strategy known as the 4% rule. In his new book, though, William Bengen, creator of the 4% rule, shows us how the two can be used together. If you’re not familiar with it, the 4% rule is a framework that Bengen, a retired financial planner, developed back in the 1990s. His goal was to help retirees decide on a portfolio withdrawal rate that would be sustainable over the long-term. He found that the ideal initial withdrawal rate, to minimize the risk of outliving one’s savings, should be no more than about 4%. When Bengen rolled out the first version of his research in 1994, he made a simplifying assumption. In each of the scenarios he examined, he assumed the same asset allocation: 50% stocks and 50% bonds. That made sense because Bengen’s primary focus at the time was not on asset allocation but on withdrawal rates. In his new book, though, titled A Richer Retirement, Bengen considers other allocations. The results are extremely useful. In looking at the full set of asset allocation options, Bengen found there to be an optimal range: Allocating between 45% and 75% of a portfolio to stocks led to the highest long-term sustainable withdrawal rates. Why? Allocations below 45% caused portfolios to lag behind inflation. Allocations over 75%, on the other hand, ran into trouble because they couldn’t recover from deep market downturns. But between 45% and 75%, Bengen found that an initial portfolio withdrawal rate of close to 5% would have been sustainable throughout a 30-year retirement. This new data is helpful in two ways. First, it reinforces a point Bengen has always emphasized: that despite others calling it the “4% rule,” he himself never saw it as a rule. In his own work with clients, Bengen said, he regularly used 4.5%. And depending on other variables, such as the investor’s age, he felt that withdrawal rates could be even higher. Another way this new research is helpful: It addresses a weakness in the traditional approach to asset allocation, which is that it tends to break down for higher net worth individuals. Consider someone like Bill Gates. He could afford any asset allocation. If he held all his assets in bonds, the value of his portfolio would erode due to inflation, but because of its size, that erosion wouldn’t really affect him. Similarly, he could afford to keep everything in stocks. Market downturns would impact his portfolio, but never enough to affect his lifestyle. While Bill Gates is an unusual case, I’ve found that this dynamic begins to apply even for “ordinary” millionaires. And while it might seem like a good problem to have, it does complicate the asset allocation decision because it means there’s no quantitative reason to choose one allocation option over another. But with Bengen’s new research, investors now have a more tangible guideline. Even Bill Gates, the data tell us, should maintain an asset allocation within that 45% to 75% range. As I’ve noted before, there are two answers to every financial question: what the calculator says, and how we feel about it. To be sure, the numbers Bengen present are in the category of what the calculator says. And just like the 4% rule wasn’t truly a rule, this new 45%-to-75% range shouldn’t be viewed strictly as a rule. Everyone will make their own decision. But it does help investors answer a question that, until now, had no easy answer. Adam M. Grossman is the founder of Mayport, a fixed-fee wealth management firm. Sign up for Adam's Daily Ideas email, follow him on X @AdamMGrossman and check out his earlier articles. [xyz-ihs snippet="Donate"]
Read more »

This post contains a secret and words I used in a few forum posts ago. Why is it not encouraging.

"When reflecting on your career, Dick, either back then in 2018, or more recently, I often detect a sense of frustration that your efforts to educate and guide didn’t bear more fruit. I think it’s possible that you opened more doors than you know. Some of the employees might not have been ready to hear your message but may eventually have done more reading and independent research, leading to wiser investment decisions. Like you, I have completely lost touch with the vast majority of families to whom I provided health information, especially around early childhood development. But the few with whom I have maintained contact (5 or 6), continue to amaze me At the time of my interventions (non-mandated), I believed that few or none of them were destined for a good future with their children. It’s wonderful, years down the line (in two cases, 30+ years) to learn that I was wrong and the children are thriving with productive lives. Not due solely to my visits, of course, but due to their mothers’ determination to do better for their children than was done for them. You just never know where those seeds fell and how they may be thriving today."
- Linda Grady
Read more »

Current status of diversification

"Since 2010 the S&P 500 has far exceeded the performance of GLD (SPDR gold shares). I'm not a gold bug, but my equities do include about 3.5% mining/precious metals. I posted the caveats from the article as a warning."
- Norman Retzke
Read more »

What Could Possibly Go Wrong?

"I posted my comment at the time I edited the post and added the M* data. I assume that anyone who read my prior post would miss this addition. Some will see this twice. Sorry for that inconvenience."
- Norman Retzke
Read more »

Is 4.7% the New 4% Safe Withdrawal Rate

"You've made me feel much better about our nearly 98% stock allocation. Also, I like that I'm living to 105! Thanks for the vote of confidence! Frankly, I probably won't end up doing anything drastic, but I share your concerns entirely. I'm wondering why we're taking so much risk in the inflated stock market when bonds are offering a decent return. The one thing that would give me pause for conventional bonds is high inflation. Also some (including many on this site) believe that rates are heading higher due to the high national debt load. They could be right, but I've offered the contrary view which is that it seems like the Fed usually lowers rates whenever the government gets in trouble. Also, see Japan for enormous debt load and very low rates. This should have been a new post!"
- Ben Rodriguez
Read more »

When My Car Broke Down, Our One-Car Plan Passed the Test

"I am a little amused by this. I'm currently single, and have been a one-car household for much of my life, as is the case for the many, many other people who live alone. One reason I am happy with my CCRC is the bus stop right outside, not to mention the fact that "downtown" is a mile away and the CCRC provides transport for medical appointments. You might consider that when you are no longer able to drive a twenty five minute walk may also be out of the question. (Fifty minutes round trip, right? No thank you.)"
- mytimetotravel
Read more »

Comments to 8-22-2025 R. Quinn’s “Does Social Security Work?”

"Define substantial. Personally, I am opposed to step up on death and the very high exclusion for inheritance taxes, but that doesn't mean I am in favor of messing with the design of SS."
- mytimetotravel
Read more »

Health Update

Numerous readers have asked about my health, and the answer is "not good." I'm not in any pain, but I suffer a lot of fatigue and brain fog, a product of two rounds of radiation, one of my brain and the other of my back. I also had a "brain incident" in August that caused me to lose the ability to read and write for a few days. All this has made it taxing to run HumbleDollar and to correspond with readers. That complicated tax question? No, you shouldn't expect an answer. And, no, sending it along twice doesn't help. What about all the recent nonsense over upvotes and downvotes? For goodness sake, children, let's move on. If you keep belaboring the same point, expect to be berated by your fellow readers, and a few downvotes are in order. End of  story. How will things play out from here? I'm hoping my energy level will return. But I could also see things spiraling down, and perhaps I'll just slip away, hardly a terrible fate. If that happens, readers will be the first to know. Elaine will make sure of that.
Read more »

Free Newsletter

Get Educated

Manifesto

NO. 35: OUR ODDS of beating the market averages over a lifetime of investing are so small they’re hardly worth considering. Overconfident investors insist on trying. Rational investors index.

think

MIRRORINGWe often unintentionally mimic others. If, say, our friends are thrifty, we might also spend less. But mirroring isn’t always beneficial: If our neighbors are day traders, there’s a risk we’ll also speculate on hot stocks. Similarly, salespeople often use mirroring to build customer rapport—and we could find ourselves buying products we shouldn’t.

Truths

NO. 75: IF YOU BUY and hold individual stocks or stock index funds in a regular taxable account, you can defer taxes, just like you can in a retirement account. Any capital-gains tax bill is postponed until you sell. But for this tax deferral to be truly valuable, you need super-low portfolio turnover, holding investments for 10 or preferably 20 years.

humans

NO. 26: WE TEND to be overconfident—which isn’t a bad thing. Self-confident individuals tend to be happier, have a wider circle of friends and enjoy greater career success. Problem is, if we’re too confident in our financial abilities, there’s a risk we’ll rack up hefty investment costs and make big undiversified bets, both of which could come back to haunt us.

Life events

Manifesto

NO. 35: OUR ODDS of beating the market averages over a lifetime of investing are so small they’re hardly worth considering. Overconfident investors insist on trying. Rational investors index.

Spotlight: Cars

Mercedes and Me

MY FATHER WAS A CAR salesman. For the last 20 years of his career, he sold Mercedes and he was good at it. He even won a sales contest that included a trip to Germany to tour the factory.
Unfortunately, selling Mercedes does not mean you can afford one. But he did get to drive them. As a kid, I was also hooked. When I was 17, I was allowed to drive a 190SL in the local July 4th parade.

Read more »

Driving Me Happy

MY CAR EMAILED ME to say its tire pressure was low. Perhaps it’s more accurate to say it this way: An email from Subaru was triggered by data uploaded from my 2020 Forester, all part of the automatic safety and maintenance technology built into the vehicle. The email confirmed the dashboard light indicating the same problem.
My frugal friends and I have had friendly debates about car buying. Is it better to buy a used car and avoid the instant depreciation when you drive off the dealer’s lot?

Read more »

Hybrid Math

MY FAMILY WILL SOON be in the market for a new vehicle. With gas prices approaching $5 a gallon in California, my gut tells me that we should set our sights on a hybrid. Upon doing some math, however, I get a different answer.
I priced out a few different vehicles, including the Toyota Camry and the Honda CR-V. In both cases, you pay an all-in premium—including taxes—of about $4,500 to own a hybrid over a similarly equipped model with a conventional engine.

Read more »

Getting Used

OKINAWA IS A JAPANESE island that is southeast of mainland Japan and about two hours and 40 minutes from Tokyo by plane. It is famous for fierce Second World War battles and currently houses about 26,000 U.S. military personnel. From 2006 to 2008, I was one of these military personnel, working as an emergency physician in the naval hospital.
Okinawa, my new dream come true. Going to Okinawa was not my first choice.

Read more »

Just Another Car

ONCE I GRADUATED college and started working fulltime, I knew what my first major purchase would be: a sporty new car. I was jealous of the cars my friends drove in high school. I had just spent four years grinding through an undergraduate engineering program. I was ready to reward myself.
To prepare for the purchase, I minimized my expenses. I shared an apartment with two friends who had also just graduated from college.

Read more »

Taking Back the Wheel

WE FLEW BACK TO the U.S. last week from Madrid, and were reunited with our car of 12 years. After selling our house in late 2022 and going nomadic, we had headed to Europe six months ago, opting to have our 2008 Lexus SUV professionally stored.
In an earlier article, I recounted the thought process behind this decision. Suffice it to say, we chose this option largely because we had no firm plans for when we’d need our car again,

Read more »

Spotlight: Mcintosh

The Next $1,000

AS I MENTIONED in an article back in June, my wife and I funded a custodial account for our son three years ago. He used the $1,000 we gave him to buy shares of Nike and Exxon. We figured what’s good for our oldest child would also be good for No. 2. Our daughter recently completed fifth grade and is now age 11. Earlier this summer, we set up an account for her and added $1,000. While she hasn’t shown as much interest in investing as our son, there were three solid learnings from opening her account and making her initial investments: She took the responsibility of picking stocks very seriously when she understood that “real money” was in her account and not just points that had accumulated in an app. After some basic financial analysis coupled with consideration of her personal interests, she selected Nintendo and Gap as her two stocks to purchase. As with my son, she had to decide whether she’d reinvest dividends. While my son picked up on the power of compounding as part of the reinvestment decision, my daughter was more focused on the “real money” that companies would pay in dividends. I explained that if companies are profitable, they can elect to pay a portion of profits to shareholders. She liked the notion that she’d likely get cash each quarter from both companies. Finally, upon purchase of Nintendo’s stock, we discussed that "ADR" was appended to the end of the company’s ticker symbol. I was able to share that while Nintendo is a Japanese company, we can buy an ADR—or American depositary receipt—for Nintendo that’s traded on a U.S. stock exchange. While this concept was over her head, it at least introduced the notion, and no doubt we’ll talk about it again.
Read more »

What’s the Price?

DRIVE TO HOSPITAL. Cut the umbilical cord. Figure out names. Open a 529. While the primary focus upon our two babies’ births was bonding, I had another item to check off: I opened a 529 college savings account for each one within a month of their births. It’s paid off handsomely. Through automatic monthly contributions—plus stellar market performance over the past decade—they’ve amassed sizable balances for higher education. One child now is in high school, the other is a middle-schooler. Based on what we’ve already accumulated, I’m considering pausing future contributions to their 529s. Why? At this point, I see two likely scenarios: We’ll either overfund our 529s—or we’ll wind up with a serious shortfall. I know that sounds confusing, but it all depends on which colleges they attend. To decide whether to continue contributing, I’ve been researching what their colleges might cost. And the answers I’ve found are confounding. Unlike most other areas of financial planning, college presents parents like us with a staggering range of possible costs. For example, the average cost for four years of public college is now about $105,000 for in-state students. The comparable cost for a private college is $220,000, according to EducationData.org. These figures include room and board. If either child decides to attend a local community college for the first two years—a viable option in our area—the four-year cost could drop to around $65,000. I consider myself to be well-versed in financial planning and higher education. After all, I’m a college professor. Still, the incredible disparity in average college costs leaves me surprised. Just to make it more difficult, these figures I’m quoting are averages. Many schools’ published prices are much, much higher. The full cost for football rivals Notre Dame and the University of Southern California (USC) in 2021-22 are $58,843 and $60,446, respectively. Add in room and board, and the cost balloons to about $320,000 for four years at both colleges. The main difference between the full cost and the average cost charged are explained by tuition discounts. According to InsideHigherEd.com, the average tuition discount rate was 48.1% for the 2020-21 school year. [xyz-ihs snippet="Mobile-Subscribe"] I recently spoke to the vice president of admissions for a private university in the southeast. This person said that private universities provide discounts to nearly all students to improve affordability and to attract top students. The discounts usually only apply to tuition, however, so room and board are still full fare. Naturally, I would welcome tuition discounts for my children. But discounts or not, I won’t actually know how much my kids’ colleges will cost until about six months before freshman orientation. Until then, we’re flying blind on the true cost of college. One final wrinkle: Inflation in college costs will surely lever up our bills. Four-year college costs rose 2.2 percentage points a year above the inflation rate between 2010 and 2020, according to the College Board. If general inflation averages 3% over the next six years and college costs climb two percentage points faster, the average in-state rate for a public school would jump from $105,000 to $141,000 for four years. (I chose six years from now because that’s the midpoint of my high-schooler’s college career.) Using the same factors, the average cost of a private school would jump from $220,000 to $295,000 for four years. What about the $320,000 four-year, full-fare price for the likes of Notre Dame and USC? That could jump to a shocking $430,000. The bottom line: The possible college cost for my oldest child ranges from $65,000 to $430,000. It’s as if I’m saving to buy a car without knowing if I’ll be driving off the lot in a Honda Civic or a Lamborghini Countach. Given this uncertainty, I plan to act conservatively. I’ll keep contributing to both kids’ 529 accounts at our current pace. In a few years, we’ll know the cost of our oldest child’s college. If we’ve oversaved—is that even a word?—we can transfer leftover funds to our younger child’s 529 and do the confounding college scenario planning all over again. Kyle McIntosh, CPA, MBA, is a fulltime lecturer at the California Lutheran University School of Management. He turned his career focus to teaching after 23 years working in accounting and finance roles for large corporations. Kyle lives in Southern California with his wife, two children and their overly friendly goldendoodle. Follow Kyle on Twitter @KyleGMcIntosh and check out his earlier articles. [xyz-ihs snippet="Donate"]
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Value Machine

SEPTEMBER WAS A BIG anniversary month for us. In addition to celebrating our 19th wedding anniversary, we celebrated our third Pelo-versary. In the words of my mother-in-law, we are Peloton addicts. Ask us about our favorite instructors at your own risk. The general perception of Peloton—for which the entry price is now $1,495—is that it’s priced too high for most people. While I don’t believe that Peloton is “democratizing fitness,” as its CEO suggests, I do see solid value in Peloton bikes for households that’ll use them consistently. As early adopters of Peloton, we paid $2,200 for our bike, shoes and delivery. We also pay $39 per month to be “connected fitness users,” which allows us to take live and on-demand classes. Our membership covers all four members of our household, though my wife and I are the main users. In addition to bike classes, we have access to strength, yoga, stretching and bootcamp classes. How can a $2,200 bike with a $39 monthly fee be a good value? First, if we spread the $2,200 over the past 36 months and add the monthly fee, the monthly cost is $100. That average compares favorably to what we’d pay for two high-quality gym memberships here in California. Further, if we assume the bike will last two more years, the average monthly cost becomes $76 and the comparison favors Peloton even more. And, of course, the value equation is even better for those buying at today’s lower price point. Another way I look at value is based on cost per workout. Since 2018, between my wife and me, we’ve completed almost 3,000 classes. As we usually complete two or three classes during each workout session, we’ve done about 1,200 workouts—which usually last between 45 and 60 minutes—in the past three years. This puts our cost per workout at $3, which compares very favorably to spin and barre studios, which usually charge $15 or more for a workout. The bottom line when it comes to Peloton: If you’ll use it consistently and not let it become a clothes hanger, there’s a good chance it will be a good value for your household.
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Voting Our Dollars

THE BUREAU OF LABOR Statistics reported last week that consumer prices in August were up 5.3% from a year earlier. This means that, on average, we’re paying $105 for a basket of goods and services that cost us $100 a year ago. Investors and analysts are worried that higher inflation may be here to stay. My contention: Inflation will prove to be temporary and the Federal Reserve won’t have to increase interest rates to slow consumer prices. In making this assessment, I’m focused on American consumerism and the fact that we’re bargain hunters at heart. We’ve accepted upticks in highly valued and necessary items over the past year. But as deal seekers, I can’t see us accepting steep price hikes over the long haul. Let’s start with fast food. From June to August, fast food prices increased at an annualized rate of 9.7%, as restaurants passed along the higher cost of labor and ingredients to their customers. While my family loves its Chipotle, we’ll certainly dial back our visits if burrito bowl prices continue to spike. Another alternative is we’d keep up the same number of visits but buy smaller quantities—something we should already be doing for health purposes. If others make similar changes to their behavior, fast food restaurants will see that pushing up prices will ultimately lead to sales declines, and that should prompt them to slow price increases. Another recent driver of inflation has been the cost of automobiles. August’s vehicle prices were 32% above those seen a year earlier. For folks who really need a car, I can see the rationale in paying up. But the rest of us will be inclined to delay making car purchases until competitive pricing returns. Dealers have conditioned us to expect attractive offers. Once supply chains are back on track, I expect dealers will return to competing on price with “manager specials” and “employee pricing.”
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To the Dump

LOOKING FOR A FIELD trip that’ll inspire you? It may sound strange, but I suggest visiting your local landfill. I just went to mine to discard a rug. I returned with a commitment to change my behavior. The landfill was a surprisingly busy place. This was my first visit, so I was confused about where and how to drop off my rug. Dozens of more-seasoned visitors sped past me to drop off their loads. Seeing them made me ponder the ease with which people throw things away. I was surprised that a large portion of the items still appeared to be in working condition. Furniture and toys topped this list. I saw several bikes with air in their tires that could have been ridden home. I may have tried to snag a few lawn chairs if not for the “no scavenging” signs. Couldn't these have been recycled or passed on to someone else? Another section that caught my eye was the area for appliances. I had never considered where old appliances ended up. There were dozens of stainless-steel dishwashers and refrigerators. Again, many appeared to be in decent shape. I would guess that most were within a decade of their original purchase. Certainly, some appliances are donated or sold, but why not more? My landfill experience made me reflect on how wasteful we can be. I’ve since made three pledges to limit my personal waste. First, I’ll try to repair household items when they break. The internet makes it easy to find replacement parts, and it seems like there’s a YouTube video to guide every home repair. I’ve kept dishwashers and barbecues working through such efforts. Second, I will emphasize quality when making purchase decisions. Pinching pennies is tempting, but there’s truth to the adage that you “get what you pay for.” I worked for Patagonia for years and still enjoy the quality of its products. I’d rather have one Patagonia jacket that lasts for decades than a cheaper brand I need to replace repeatedly. Finally, I’ll try to find someone who can use my old items before I discard them. My preference is to give used items to friends and neighbors. I’ve had success placing bulkier items on the street with a sign that says “free.” I won’t get a tax deduction from this form of giving, but I take comfort knowing the goods will be used. In the future, I may consider using the Buy Nothing Project website, which facilitates sharing among neighbors. A landfill is not a joyful place, but it’s a jarring one. With my three pledges, I hope to stay away for a long time.
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Buckeye Burglar

“DEAR OHIOAN: According to our records, you have applied for and/or received pandemic unemployment benefits.” As I haven’t been to Ohio in more than 20 years, I knew something was amiss. It was highly likely I was the victim of identify fraud. After some investigation, I found out someone had been receiving unemployment benefits in my name since March 2021. I’m hardly the only person victimized by this fraud. In a recent report, Ohio Auditor Keith Faber estimated that $3.8 billion in fraudulent unemployment payments and overpayments had been made since March 2020. The fraud has been so widespread that claims have been made in the names Ohio’s governor and lieutenant governor. To prevent further fraud, I reported the matter to the state of Ohio. Initially, I was skittish about filing the fraud report online because I had to provide my Social Security number, but I figured the online system was the safest way to report the fraud—and certainly better than giving my personal information over the phone, which had backfired on me before. Next, I reviewed my credit report to ensure that no one had parlayed my personal information into an even bigger fraud. Fortunately, there was no unusual credit activity. But because someone obviously had my personal information, I decided I’d better monitor my credit activity more closely. I chatted with a colleague about available services, and ended up selecting the Complete ID service offered by Costco. Costco partners with Experian to provide members with credit monitoring, identity protection and restoration services, which now costs me $8.99 a month. I also pay another $2.99 a month to have my two children’s information monitored.
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