INFLUENCERS ARE people who use their popularity and social media presence to nudge our decision-making, especially our spending choices. They’re a powerful force in today’s marketing world, particularly with younger consumers looking for cues as to what’s hot.
In one survey, 60% of those ages 16 to 24 credited influencers with purchases they’d made in the past six months, more than any other age group. Combined with the bandwagon effect and FOMO, or fear of missing out,
A LOT OF INK HAS been spilled over young people’s spending decisions and the impact on retirement savings. Whether it’s a latte or a lunch out, the thinking goes, we all spend money on daily trifles that rob us of a much greater sum in the future. Back in 2019, Suze Orman made headlines when she likened a daily takeout coffee habit to “peeing $1 million down the drain.”
I’m sympathetic to this line of thinking,
THE HOLIDAYS ARE almost here, but supply-chain bottlenecks and order backlogs continue to wreak havoc with the economy. Forget stocking up on Halloween candy. Instead, you might want to focus on buying the latest hot Christmas toys for your kids—right now.
J.P. Morgan Asset Management put out a research piece last week detailing the logistical nightmare gripping global markets. Its charts reveal a skyrocketing number of anchored containerships near the ports of Los Angeles and Long Beach waiting to unload.
LIVING PAYCHECK to paycheck is defined as spending “all of the money from one paycheck before receiving the next paycheck.” But living that way doesn’t have much to do with income level, even though the idea is often presented that way.
One study says 53% of those earning between $50,000 and $100,000 live paycheck to paycheck, including 70% of millennials. The popular claim is that 50% of Americans are just scraping by. To that,
SEPTEMBER WAS A BIG anniversary month for us. In addition to celebrating our 19th wedding anniversary, we celebrated our third Pelo-versary. In the words of my mother-in-law, we are Peloton addicts. Ask us about our favorite instructors at your own risk.
The general perception of Peloton—for which the entry price is now $1,495—is that it’s priced too high for most people. While I don’t believe that Peloton is “democratizing fitness,” as its CEO suggests,
PANDEMICS MAKE US hungry and thirsty, or so say the monthly spending data from the Commerce Department’s Bureau of Economic Analysis.
In March 2020, as the pandemic hit with full fury, our collective spending on groceries jumped 23% from a month earlier. We can chalk that up to hoarding. Since then, monthly spending on groceries has never matched March 2020. Still, it also hasn’t fallen back to pre-pandemic levels, no doubt partly because of food price increases.
IF YOU’VE EVER wanted to own antique furniture, now is the time to buy. The cost of “brown furniture” has plummeted. That old-money mahogany is deeply out of fashion with today’s tastemakers, who prefer mid-century modern set out in spare, white rooms.
I won’t claim that 18th century goods are better aesthetically. That’s my personal preference, and probably an East Coast sensibility. Rather, I’d say that old furniture is better value. The fact that a table or desk has survived for two centuries is a testament to its durability—and it may cost less now than flat-pack furniture made of particle board.
I’M ON MY THIRD cup of coffee this morning and it dawned on me how much I’m spending on the stuff. I have one of those machines that use the little K-Cup pods, which may be the most expensive way to make coffee. I find it curious that someone who likes to think of himself as frugal makes coffee at home that can cost 70 cents or more per cup.
If I bought a pound bag of house brand—not designer—coffee,
THE BUREAU OF LABOR Statistics reported last week that consumer prices in August were up 5.3% from a year earlier. This means that, on average, we’re paying $105 for a basket of goods and services that cost us $100 a year ago. Investors and analysts are worried that higher inflation may be here to stay.
My contention: Inflation will prove to be temporary and the Federal Reserve won’t have to increase interest rates to slow consumer prices.
THE RIGHT PARTNER is not one whose outlook is the same as yours, but rather one whose outlook complements you. For me and my wife Jiab, we agree on shopping decisions most of the time. When we disagree, however, it’s due to each of our “leans.” I lean toward spending a bit more money to save time. To be finished with shopping, I’ll say at some point that what we’ve found is good enough.
DURING OUR TIME in Spain, we came to admire the water fountains common in mudejar architecture, the Moorish-style homes of Andalusia. During the lockdown, while I tried my hand at creating art, Jim picked up the hobby of making water fountains using a few basic items, including a small water pump and terra cotta planters that he found around the apartment.
As the lockdown dragged on, Jim progressed to building more complex fountains. He built an indoor one in a Zen-like style,
IS THERE AN EASY way to solve our financial problems? I doubt it, but that doesn’t stop people from trying. Initial public offerings, cryptocurrencies and hot stock tips come to mind. But they seem insignificant in popularity compared to lotteries.
My state currently offers 11 different draw lotteries and 63 scratch-off games. Several cost between $10 and $30 each to play. I consider lotteries an insidious tax, mostly on Americans who can’t afford it.
ARE THERE TIMES when we waste too much energy in pursuit of a good deal? I have clients who get so caught up in proving they’re smart consumers that they can neglect their own needs.
One client runs a successful business. She’s saved more than enough to retire early, should that become her goal. She’s an outstanding negotiator. The problem is, her diligence can sometimes cause her stress.
She and her husband have young kids.
A DECADE AGO, I was sure I knew everything. I scrimped and saved as much as I could to fully fund my retirement accounts. My goal was to retire early. All that was fine for me.
My error: casting my credos on others. I gave my parents grief for what I considered to be their excessive spending and insufficient regard for long-term planning. I was wrong.
While it’s imperative for those in their 40s and 50s to have their retirement plan on track,