MORE THAN 100 YEARS ago, Thorstein Veblen, the father of behavioral economics, explained the thinking behind most of our purchases and investments with the help of two spoons. In his seminal 1899 book, The Theory of the Leisure Class, Veblen compared a handmade silver spoon, which back then could cost up to $20 ($600 in today’s money) with a machine-made aluminum spoon that cost about 20 cents ($6 today).
Based on strict utility of purpose,
IT ISN’T EASY STICKING to a budget. I get it. Surprise expenses pop up all the time. How can you possibly be expected to live on a strict dollar amount each and every month?
The answer is, you don’t. But the key is to make sure you have enough financial breathing room, so you aren’t living paycheck to paycheck. That brings me to three common budget busters. These areas of your financial life, if ignored,
WE LIKE TO THINK we’re rational, especially when it comes to spending and investing. But in truth, all of us are susceptible to impulsive decision-making and unconscious persuasion. Result? We often end up wasting our hard-earned money.
According to traditional economics—which depicts humans as conscious, rational decision-makers—this shouldn’t happen. But this traditional view has been under attack since the late 1800s, when Thorstein Veblen explored conscious irrational decisions, such as buying items simply to impress others.
THERE ARE TWO NEW Year’s resolutions I’d like to accomplish: I would like to gain weight and spend more money.
I’ve been trying to gain weight for such a long time that I’ve just about given up. I eat all day long until my stomach is about to explode. The next morning, I jump on the scale and my weight is back where I started the previous morning. Rachel looks at me amazed, as if I’m some kind of human garbage disposal.
FOR CHRISTMAS, I bought Rachel a saucepan and a universal travel charger for her smartphone. The previous year, I bought her a pair of gloves and socks. She likes gifts that are practical and good value. During December, we prefer to spend our Christmas money on weekend trips. We live in Los Angeles county and this year we went to La Jolla and Las Vegas.
We like to collect pictures of our adventures. We not only store them on the cloud,
THERE’S A RETAIL CHAIN called The Container Store. As the name implies, it sells all types of containers, storage units and custom closets to help people organize their stuff, much of which they likely don’t need.
Let’s say you want a separate plastic box for each pair of shoes. You can have it. Did you know men own an average 12 pairs of shoes and women an average 27 pairs? Amazingly, 85% of women own shoes they purchased but have never worn.
I WAS RECENTLY looking at one of those “whatever happened to” top 10 lists. In this case, it was about a select group of celebrities and their money—or lack thereof. The point of the list: All of these people, who had made millions, were broke or worse. Several had filed for bankruptcy more than once. Others were deep in debt and most owed hundreds of thousands to the IRS. One former star, who once earned several million dollars a year,
WHILE DINING RECENTLY at my favorite restaurant, I focused on my food order. But I also got to thinking about economic concepts—an occupational hazard for a retired academic.
Opportunity cost hit me almost immediately. When the urge to eat strikes, I cannot consume two meals at two different restaurants at the same time. By selecting “A” over “B,” I’m automatically giving up an experience at “B.” Next, once in my selected spot,
I WAS RECENTLY ON vacation. Okay, the truth is—since I’m retired—I’m always on vacation. Still, it was away-from-home time that costs extra money.
Back in the olden days, vacation meant our family of six squeezed into our 1972 two-door Duster and we were off on a six-hour drive to Cape Cod for one week. We saved for the entire year for that vacation. We allocated $100 a day to spend. If we spent less than $100,
I FEEL WEALTHY. I spent the morning in an upscale shopping mall where, as you stroll along, you can see Bentleys on display. Even the store clerks are a bit snooty. Once I was shopping for a gift and the clerk asked if I could afford the handbag I was considering. I guess, on that occasion, I didn’t look wealthy enough.
When I go shopping with my wife, I don’t feel wealthy. Instead, all I see are items we shouldn’t buy.
WE’VE ALL HEARD the expression, “the house always wins.” Does it? The evidence suggests that some casino players can consistently come out ahead. Hard to believe? Pick a casino game that has a definite element of skill and a low house “edge,” and you, too, can be paid to play a game you enjoy. I know what I’m talking about: I have enjoyed free vacations at the expense of casinos for almost two decades.
THERE’S LITTLE difference between the typical American family’s spending habits and that of our federal government—and many state governments as well. We run our government like many Americans run their financial lives, living above our means, seeking instant gratification, saving inadequately, showing little concern for the future, supporting our lifestyle with debt and denying the risks we face.
According to the Congressional Budget Office, all the major trust funds are headed for insolvency in the near future.
IT RARELY HAPPENS these days, because I’ve been kicking around so long, but occasionally I’m taken aback by some completely nutty financial idea. This happened a few weeks ago, when I heard folks opine that you should always lease cars, not buy them—because cars are depreciating assets.
Say what?
To be fair, there’s a related idea, which is indeed sound: You want more of your wealth in assets that appreciate in value and less in those that depreciate.
AS AN OBSESSIVE organizer, I like having everything tidied up before the start of the new year. I spend considerable time reviewing my finances and making sure my retirement plan is on track. As I was filling out my financial notebook this year, I added a new section: a list of lesser-known “benefits” I’ve recently discovered and intend to use more frequently in future.
For instance, after publishing a blog post about car ownership,
IF THERE’S ONE NUMBER that drives our financial lives, it’s our fixed living costs. We’re talking here about regularly recurring expenses that are pretty much unavoidable, such as mortgage or rent, car payments, property taxes, utilities, insurance premiums and groceries.
Why are fixed living costs so important? There are five reasons:
1. The lower our fixed living costs, the easier it is to save. I believe many Americans would love to save more, but simply can’t,