I think you should start w a limited book tour. If you can't pack a bunch of bookstores or coffee houses, you'll struggle to pull off a conference. You may not like that much travel, but think creatively. It could be a city-a-month, and you and a rotating handful of the authors could be on hand. Have the traditional book talk and consider a more casual reception at a different establishment afterward. Or plan a book talk plus a few more targeted sessions. I like your content and your writers. But. Young people would frankly need a different newsletter series. You need to find not just younger readers, but younger writers, still figuring it out. When I was young, I worked in a career that was fulfilling more personally than financially. I just could not have related to writers who have backgrounds in good-paying professional jobs (often in finance or technology-related fields). Whatever the advice, I would have thought "easy for you to say". One last note--there is huge value in keeping a firewall between HD content and politics. I know you are trying to help everyone and avoid a political pox. You're just saying "We'll talk about the game, not how the rules are made." But it's also not surprising that comments go there. How the rules are made is a big deal. I have appreciated Helaine Olen's willingness to point out that financial guidance can be implicitly political.
Comments
I think you should start w a limited book tour. If you can't pack a bunch of bookstores or coffee houses, you'll struggle to pull off a conference. You may not like that much travel, but think creatively. It could be a city-a-month, and you and a rotating handful of the authors could be on hand. Have the traditional book talk and consider a more casual reception at a different establishment afterward. Or plan a book talk plus a few more targeted sessions. I like your content and your writers. But. Young people would frankly need a different newsletter series. You need to find not just younger readers, but younger writers, still figuring it out. When I was young, I worked in a career that was fulfilling more personally than financially. I just could not have related to writers who have backgrounds in good-paying professional jobs (often in finance or technology-related fields). Whatever the advice, I would have thought "easy for you to say". One last note--there is huge value in keeping a firewall between HD content and politics. I know you are trying to help everyone and avoid a political pox. You're just saying "We'll talk about the game, not how the rules are made." But it's also not surprising that comments go there. How the rules are made is a big deal. I have appreciated Helaine Olen's willingness to point out that financial guidance can be implicitly political.
Post: A Difficult Year
Link to comment from January 7, 2023