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How We Make Money

HUMBLEDOLLAR strives to deliver conflict-free financial advice that helps everyday Americans make smarter money choices. As the site has grown, so—alas—have our expenses. We cover those costs in two ways:

  • Donations from readers. We’d love for donations to become our sole source of revenue. With your help, maybe one day we’ll get there.
  • Advertising. In case you’re wondering, we don’t choose the ads you see. That’s determined by Google AdSense. Indeed, the ads you’re shown may be totally different from the ones served up to your neighbors. As donations have increased, we’ve reduced the number of ads on the site. For instance, we used to have six ads on the homepage, but now we have just one.

Equally important, here’s how we don’t make money:

  • We don’t collect referral fees for promoting particular credit cards, brokerage firms or other products and services—a clear conflict of interest. We used to participate in some affiliate marketing programs, but don’t anymore. We didn’t want readers to worry that those relationships were influencing the articles we ran—and we felt it was wrong to tie the site’s business success to readers buying specific products and services.
  • We never run sponsored blog posts.
  • We don’t sell our newsletter’s email list.
  • We don’t accept payment for inserting links into articles. If you find a link to another site in a HumbleDollar article, it’s there because we think it might be useful to readers.
  • We don’t make money from the line of HumbleDollar dish towels available through Amazon, but we’d still like you to buy them, because we think they’re pretty cool.

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