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How We Make Money

HUMBLEDOLLAR strives to deliver conflict-free financial advice that helps everyday Americans make smarter money choices. As the site has grown, so—alas—have our expenses. Here’s how we try to cover those costs:

  • Donations from readers. We’d love for donations to become our sole source of revenue. With your help, maybe one day we’ll get there.
  • Advertising. In case you’re wondering, we don’t choose the ads you see. That’s determined by Google AdSense. Indeed, the ads you’re shown may be totally different from the ones served up to your neighbors. As donations have increased, we’ve reduced the number of ads on the site. For instance, we used to have six ads on the homepage, but now we have just one.
  • Amazon‘s Associates Program, an affiliate marketing program. If you click on this site’s Amazon links and purchase books or other merchandise, you don’t pay anything extra, but we make a little money.
  • Selling merchandise. Check out the five HumbleDollar dish towels—and the financial wisdom they offer.

Equally important, here’s how we don’t make money:

  • We don’t collect referral fees for promoting particular credit cards, brokerage firms and other financial services—a clear conflict of interest. We used to participate in some affiliate marketing programs offered by financial firms, but don’t anymore. We didn’t want readers to worry that those relationships were influencing the articles we ran—and we felt it was wrong to tie the site’s business success to readers buying specific financial products and services.
  • We never run sponsored blog posts.
  • We don’t sell our newsletter’s email list.
  • We don’t accept payment for inserting links into articles. If you find a link to another site in a HumbleDollar article, it’s there because we think it might be useful to readers.

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