SIMON SINEK broke onto the scene in 2009, asking us to “start with why.” His TED Talk has been viewed millions of times and inspired countless articles. He commands attention and captivates audiences with his message. All good things. For both individuals and organizations, there’s immense value in asking, “What’s my why?”
But what about “who”? In all the enthusiasm over “why,” I don’t think “who” has gotten its due.
When I talk about “who,” I’m talking about your community and your sense of connection to others in that community.
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